Ask any marketer when the best moment to promote a product is and the honest answer is: when something just *happened* to it. It just landed. It just got cheaper. It's almost gone. Those moments carry built-in news value — and they're precisely the moments store owners miss, because they happen while you're unloading the delivery or serving the queue.
A content calendar can't see your inventory. Autopilot can. It's the catais subsystem that watches your WooCommerce store and converts real commercial events into published content, automatically, minutes after they happen. The calendar says “post Tuesday at ten.” The store says “the best-seller just dropped 20%.” Autopilot listens to the store.
The three triggers
New product → launch post
Add a product to WooCommerce and Autopilot introduces it: an on-brand visual built from the listing's real photo, a caption that says what it is and why it's worth grabbing, your link and contact details — published without you opening anything. The product page you just wrote *is* the brief.
Price drop → deal post
Cut a price and Autopilot publishes a deal post quoting the genuine old and new prices, pulled from the catalog — which is exactly what makes deal posts credible instead of car-lot shouty. No invented “was” prices, ever; fidelity rules apply to Autopilot just like everything else catais makes.
Low stock → honest urgency
When stock falls to your threshold, Autopilot posts gentle urgency — “only 4 left” — with the live quantity. Scarcity works because it's true; the post exists *because* it's true. (And the same event can alert *you* on Telegram to reorder — the alerts hub and Autopilot share the store's nervous system.)
Engineered against spam (the part that matters)
These guard-rails are the whole game. “Auto-posting” without them is how pages get muted; with them, Autopilot output reads like a shopkeeper who's simply on the ball.
- First run learns, never blasts. The moment you enable Autopilot it snapshots your catalog — products and prices — as the baseline. Your 200 existing products produce zero posts; only *changes after activation* count as events.
- Deduplication. One launch post per product. One deal post per price point. A product bouncing between two prices can't generate a posting loop.
- Cool-downs. Low-stock posts for the same product repeat at most weekly, however long the item hovers at 3 units.
- Throttling. Each sweep publishes at most a couple of trigger posts; a bulk import or mass repricing can't flood your followers.
Image mode and video mode
By default Autopilot publishes branded image posts — fast and economical. On the Business plan you can flip it to video mode, and store events produce talking reels instead: a price-drop becomes a presenter announcing the deal; a launch becomes the product turning in light with a spoken hook. Same triggers, scroll-stopping format.
Turning it on (ten seconds, two ways)
From then on the rhythm is invisible: the agent sweeps your store on a short cycle (roughly half-hourly), notices deltas against its snapshot, publishes what qualifies, and logs everything in your activity feed.
- Dashboard: Channels → Autopilot → toggle on, pick Image or Video mode, set your low-stock threshold.
- Chat: tell the Telegram bot “enable autopilot triggers” — or “enable autopilot triggers with video”. Off is just as easy.
Why store-reactive beats calendar-only
Calendar content answers “what should we say today?” Store-reactive content answers “what just became true?” — and the second is reliably better marketing: it's timely by construction, factual by source, and commercially pointed because it's about products at decision moments. The strongest feeds run both: a steady scheduled cadence of brand and education content (which catais also handles autonomously), punctuated by Autopilot's real-time moments.
It's also the purest example of why connecting the *store* — not just the social accounts — changes what automation can be. A tool that can't see inventory can only ever decorate a calendar. An agent that can, turns the business itself into the content engine. Flip it on and make your next price drop announce itself.
See it on your own store.
Free plan, one page, no card — live in an afternoon.
