Every small-business owner has lived the same arc. January: “this year we post every day.” Three weeks of effort. Then an order rush, a supplier crisis, a sick day — and the page goes quiet. The followers don't unfollow; they just stop seeing you, because feeds reward consistency and punish silence. Meanwhile the comments that did come in — “price?”, “do you deliver?”, “is this in stock?” — sat unanswered long enough to become someone else's sale.
The uncomfortable truth is that social commerce is an operations problem disguised as a creativity problem. It demands a researcher, a designer, a copywriter, a video editor, a community manager and an analyst — every day, indefinitely. Tools that make any single task 20% easier don't change the arithmetic. catais is our answer to changing the arithmetic: an autonomous agent that does the jobs, not a tool that helps you do them.
What “autonomous” actually means here
catais operates on a directive, not on prompts. You brief it once — your business context, brand voice, goals, focus topics, hard rules — connect your channels and store, set a schedule, and activate. From then on it runs on Google Cloud whether your laptop is open or not.
On every scheduled run it picks a topic from your focus list, researches it with live web grounding so the post reflects current reality rather than recycled model memory, designs a visual with your real logo composited on (never AI-redrawn), writes the caption in your voice with your hashtags and contact details, and publishes to Facebook — cross-posting to Instagram, TikTok and X where you've connected them.
Between posts, it works the room: replying to comments and DMs with live store data, opening private conversations for order intent, deleting spam on sight, recording what your audience loves and what they ask for that you don't stock. Then it reports to you — in plain language, in a chat.
The store connection is the difference
Plenty of tools can generate a caption. The reason catais behaves like staff rather than stationery is its full read/write WooCommerce connection. Content features *real products* with *real photos* at *real prices*. Replies quote *live stock*. Order questions are answered from *actual orders* — after the customer verifies the email or phone on file. Analytics questions get *exact* answers: “how much did I make on June 2?” returns that day, labelled, from WooCommerce Analytics.
And it acts on the store, not just reads it: update stock, change prices, create products, mint coupons, manage categories — by chat message, each action confirmed back. The agent isn't near your business; it's *in* it.
Video, because feeds run on it
Short vertical video is the most-distributed format on every platform that matters, and the least produced by small stores — because production is brutal. catais generates it: talking reels animated from your product photos with a lip-synced spoken hook, and multi-scene skits — 2–4 beat stories filmed scene by scene and edited into one continuous clip, produced in the background with live progress and posted automatically.
A persistent presenter ties it together: with Cast, you create a brand character once — photoreal, 2D or 3D — and the same face stars in everything, so your feed builds recognition the way creator channels do.
Always on, but always on a leash
Autonomy is only useful if it's governable. catais is fenced by your rules, enforced on every single action: topics it must never discuss, comment types it must stay silent on (each skip logged with the reason), data that may only ever move in private DMs, and an auto-delete moderation list — AI-drafted, owner-approved — that removes scams before customers see them. Complaints aren't handled silently; they're escalated to you instantly, by email or Telegram, because some moments need an owner.
Everything is auditable: every post, reply, deletion and skip sits in your activity feed with its reasoning. Trust is earned by transparency, not asked for.
Directed by chat
Your interface to all of this is a conversation. The Telegram bot and the in-dashboard chat share one brain, so the same plain-language commands work in both: “sales this week”, “top customers by spend”, “low stock”, “create coupon SAVE10 10%”, “post about the new arrivals”, “make a skit of Blackseed Oil, 3 scenes”, “enable autopilot triggers with video”, even “subscribe” — billing included, M-Pesa and all.
Autopilot closes the loop: with it on, your store events publish themselves — new products launch themselves, price drops announce themselves, low stock warns your followers — deduplicated and throttled so the feed stays human.
What we believe
- Agents, not dashboards. Software should do the work and report back, not present forty toggles and wish you luck.
- Real data, never guesses. A wrong price in a comment is worse than no reply. Grounding in the live store is non-negotiable.
- Rules are law. The owner's red lines are enforced mechanically, on every action, with logs.
- Built for real commerce, globally. Billing in USD, KES, EUR and GBP (Stripe, Paystack M-Pesa, PayPal), analytics in your store’s own currency, comment-driven buying — designed in Nairobi for how selling actually works, everywhere.
Where it stands today — honestly
Live in production: autonomous posting across Facebook, Instagram, TikTok and X; AI images, reels and skits; Cast presenters; comment and DM handling with store data; moderation; Autopilot; the Telegram/web command brain; WooCommerce read/write; M-Pesa, card and PayPal billing. In beta: public TikTok visibility (platform audit) and presenter realism v2. Planned: voice cloning, Shopify/Odoo/POS connections, ads automation. The roadmap is public and updated as things ship.
Pricing is simple: free forever on one page with one post a day; Pro at $30/month for multi-page, DMs and image generation; Business at $50/month for unlimited pages and AI video. Details on the pricing page.
Try the arithmetic yourself
The January arc — enthusiasm, decay, silence — isn't a discipline failure; it's a staffing problem no solo owner can solve with effort. It yields instantly to an agent that never gets tired, never forgets the brief and never sleeps through a “price?” at midnight.
Create a free account, connect one page, and watch it work for a week. The first time your store answers a customer correctly while you're asleep, the arithmetic argument makes itself.
See it on your own store.
Free plan, one page, no card — live in an afternoon.
